Soccer star and AS Roma player Paulo Dybala can add a new impressive entry to his resume; brand ambassador for a web3 company. The player has signed on to be the ambassador for the Web3 soccer game MonkeyLeague.
Securing a player of Dybala’s calibre is impressive in itself but even more so given that the game only just signed its first major professional football partnership with AC Milan.
What’s Next for MonkeyLeague and Dybala?
With this new partnership, Dybala will be fully immersed in the MonkeyLeague ecosystem. The player will test the game before it is released to the public and a digital rendering of his image and likeness will appear in the final product’s NFT collection. He will also engage in traditional marketing and promotional activities for the company, exposing it to his legions of fans.
And there is certainly a legion of them as Dybala has previously been voted Serie A’s most valuable player and has also won the Coppa Italia four times in his career, earning him the nickname “La Joya” ( “the jewel,” in Spanish).
All About MonkeyLeague
MonkeyLeague, an emerging web3 strategy soccer game, allows players to build their own NFT characters and compete with them. Soon after launching, MonkeyLeague released a 16 limited edition MonkeyPlayer NFT collection that was based on AC Milan’s ’93/’94 and ’95/’96 teams. These Solana-based assets quickly sold out and there is growing excitement for Dybala’s own incoming drop.
The company has explained that the goal of these partnerships is to bring web3 gaming to the masses.
“Our mission at MonkeyLeague is to bring Web3 gaming to the masses. This will be done in large part through high-quality, super-fun Web3 gaming experiences and strategic partnerships. Our partnership with AC Milan and now with an absolute legend, Paulo Dybala, are exactly that. Paulo’s drive for excellence, his dedication, and champion attitude made him a perfect match as our brand ambassador to bring MonkeyLeague to the world!” said Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague.
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Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.