The world of sports is witnessing yet another show of solidarity with the weaker gender on International Women’s day as the global Bitget cryptocurrency exchange announces its sponsorship of the Juventus Women’s Team. The news comes as Bitget seeks to expand its outreach beyond the crypto space and attract new users. The choice of the Juventus Women’s Team, the winner of five league titles, two Coppa Italia titles, and three Supercoppa Italiana titles, is also a major boost of morale to the exchange’s 40% strong female team.
Bitget prides itself on having women as almost half of its staff, including in management and senior management positions. The sponsorship is also an important step for the exchange as it expands its presence in various promising areas that could yield new users and foster a crypto-friendly approach.
Bitget has a long-standing history of supporting sporting events, as evidenced by its sleeve partnership with Juventus in 2021. The deal extended to the 2022-2023 season is now being taken to the next step with the launch of the Take Your Shot campaign, which is aimed at supporting aspiring individuals seeking to achieve their lifelong dreams.
The partnership with the Juventus Women’s Team is in line with the exchange’s policy of supporting successful players. The Juventus Women’s Team is a quarter-finalist in the UEFA Women’s Champion League of 2022 and is the first Italian team to have won all consecutive matches in the 2021 season. The successes of the team have given Bitget the reason necessary to lend its support and highlight the importance of women in sports and other industries.
Considering the strong female makeup of the exchange’s team, the sponsorship of the Juventus Women’s Team is a powerful morale boost and a demonstration of support for women seeking to enter the crypto industry.
Promoting Gender Equality
The sponsorship was met with positive feedback from the management of Juventus. Tiziana Di Gioia, Chief Commercial Officer of Juventus, stated on the matter:
“We are thrilled to partner with Bitget and share their commitment to promoting gender equality and empowering women in all industries, be it sports or digital technologies. As a leading football club, we know how important it is to provide equal opportunities for everyone, and we are proud to be associated with a company that shares our values.”
Gracy Chen, the Managing Director of Bitget, has also praised the endeavor, highlighting the importance of such events for women around the world and crypto adoption as a whole.
“We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten the footballing record books. Sponsoring the Juventus Women’s Team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents. We’re confident that this partnership will develop into a long-running arrangement that will work to the advantage of all parties,” as Gracy Chen, commented on the partnership.
