Key takeaways
- Cryptocurrency industry has more women involved due to education and diversity initiatives.
- Bitget sponsors Juventus Women’s Team to promote equal opportunities and digital asset adoption.
- Sponsorship boosts Bitget’s female morale and highlights shift towards inclusivity in the industry.
Breaking Gender Barriers in the Cryptocurrency Industry
Today the cryptocurrency market cannot be called a boys-only club as the share of women engaged in crypto investments, trading and jobs is higher than in other industries. Such a level of gender diversity is a result of successful educational programs, inspirational events and corporate culture promoted by industry leaders. Bitget is one of the latest crypto exchanges to drive the adoption of new technologies among women through entertainment events and partnerships. Yesterday the company announced the sponsorship of the Juventus female football team. The deal comes on International Women’s Day, highlighting the exchange’s commitment to supporting and advancing their achievements in international sports. The Juventus Women’s Team is the proud winner of ten titles including five league ones.
Bitget’s Commitment to Supporting Women in Sports
According to a company’s press release, the decision made by Bitget to support the Juventus women’s team is backed by the fact that the exchange boasts a 40% female makeup of its staff, including on management and top management positions. The exchange is a fervent adherent of the approach meant to give equal opportunities regardless of gender, fostering a supportive and collaborative working environment. The cryptocurrency space has historically been one of the friendliest workplaces for women and Bitget is determined to maintain the status quo by extending its influence into the real world by partnering with the female football team Juventus.
The Juventus Women’s Team has reached considerable progress in recent years, becoming the first Italian club to successfully complete the 2021 season by winning all consecutive matches. The team also made it to the quarterfinals of the UEFA Women’s Champion League in the following season. Such success has attracted the attention of Bitget, which seeks to promote its values that support individual achievement and entry into the cryptocurrency industry.
The sponsorship is a significant step in the exchange’s advancement of digital asset adoption, allowing it to leverage brand placement at Juve Women sporting events and thus attract new users. In addition, the move is a major boost to morale among the exchange’s female makeup, highlighting the shift from a male-dominated industry to a more inclusive environment in which a major proportion are women.
Bitget has already demonstrated its strive towards sports-themed events, as evidenced by the 2021 sleeve partnership with Juventus First Team, which extends to the 2022-2023 season. Bitget is also launching the Take Your Shot campaign together with the legendary Italian football club. The joint event is intended to inspire people to follow their dreams despite challenges and hardships.
